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How does a Virtual Tour boost SEO?
The Google search engine algorithm is designed to interact and prioritise websites and content that incorporate new technologies such as a virtual tours. In this competitive digital world, businesses with virtual tours are going to rank much higher than their competitors that do not choose to have one. The reason Google favours businesses with virtual tours is that these 360 views allow users to have easy accessibility into a space and SEO is all about catering to the user’s needs and behaviours.
Virtual Tours Increase clickability
Did you know a survey done by Google themselves, showed that users who view a business with a virtual tour are twice as likely to book a reservation with them? Virtual tours build trust and transparency as users who are searching for a hotel or a restaurant want to be able to see a space before making their reservations to avoid being disappointed. If you want to prove yourself as a legitimate and trustworthy brand, a Google tour will garner more clicks, which inevitably increases your SEO ranking.
Virtual Tours Garner More Shares
The more engagement there is with your Google Maps virtual tour, the higher your search engine visibility becomes. Being active and constantly sharing content on a social platform immediately puts you one step forward. With a Google My Business account, you are able to share more pictures as well as your virtual tour, which engages with your audience. Furthermore, Google tours can be uploaded to social media sites such as Facebook or Youtube. Not only will this get you organic views, users will also be able to easily share links to their friends and constant content engagement is a cocktail for a great SEO strategy.